SIGNPOST

Set clear expectations so the inbound lead knows the call is structured, useful, and focused on their enquiry.

Signpost script

"To make this useful, I'll do three quick things: understand your goals, show what performs best in your area, then recommend the right package for your budget."

Set timing and permission

"This should take around 8-10 minutes. Is now still good?"

Call structure to follow

  • Fact Find around enquiry goals
  • ROI Calculator based on their numbers
  • Proof of LocalReach value in their market
  • Tailored recommendation and next steps
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